Selected work,
real outcomes.
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I craft simple, elegant products that work for people and the business alike, and lead the designers who build them.
Product design, systems and leadership, delivered end to end or plugged into your team.
From audits, user research and testing to polished, user-friendly product design that drives growth.
Building and scaling consistent, reusable systems that teams love to build on, like Careem's wallet and shopping flows.
Leading and mentoring designers, and making a real difference by helping people grow.
Balancing business, tech and user needs, and challenging the status quo when it counts.
I believe great design is about creating clarity, honest products people actually enjoy using.
Over the years I've shaped 40+ projects across all kinds of industries. What I love most is simple, elegant design that just feels easy to use, and bringing honest, genuinely useful products to life that work for people and the business alike.
I'm always looking for the next chance to build a great experience. Away from the screen, I'm a keen enduro racer who loves being out in nature, keeping life minimal, and traveling slowly.